People hardly ever change their mind. The more they feel forced to justify themselves, the more they feel questioned, criticized, disrespected, and the smaller the chance that they will open their mind to
Civil society organisations in Germany need to be directly empowered to use data, in order to maintain their scope for action in a digitalised world. The rise of data-driven decision-making has made huge
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief”, is one of the famous quotations of 20th century-advertisement and branding Guru, Leo Burnett. As a resident
